AARON CHRISTIAN

Aaron Christian is an award-winning writer, director, and producer from East London. He launched the successful men’s style blog INDIVIDUALISM before joining Mr Porter to create its film department, establishing the brand as a leader in men’s fashion film. Aaron later founded AC Studios, a content studio focusing on fashion, design, and culture, working with clients like Burberry and Amazon. He is also the founder of THE ASIAN MAN, a digital community celebrating stylish South Asian men, and co-host of the award-winning podcast WHAT IS THIS BEHAVIOUR.

A recent experience that inspired you creatively?

I recently went on a trip to Mallorca for the promotion of artisans and craftspeople. I was hosting a panel talk with some incredible artisans and designers. It really inspired me to think about and appreciate their work, as well as the skill and time that goes into their approach. In a world that moves so quickly, I felt inspired to develop a film series highlighting global cultural artisans and their skills so we can all appreciate them much more.

An artist or designer that you admire, and what about their work resonates with you?

I’m currently really appreciating the work of Kartik Research, a young brand from India that fuses traditional Indian craft techniques with a modern, global lens. It’s a beautiful blend of the old and new, yet it feels super stylish, fun, and forward-thinking. Kartik is also insanely talented for his age.

Favourite way to get out of a creative rut?

To be honest, I haven’t found one specific way. Lately, I’ve been trying to take walks to give my mind a break and create mental space. Rather than bombarding my brain by absorbing more, I do the opposite and give it breathing room. I often find that we already have the answers within us, but internal chatter gets in the way. Giving ourselves time and space can lead to great insights.

Go-to activity for unwinding after a long day?

If it’s been a long day, I’ll usually fix myself a cocktail. I’m a bit of a mixology nerd, so a good, strong dirty martini or a rum sour is my go-to. If it’s been a long week and I have some downtime on a Friday, I enjoy shopping for magazines.

If you could have any superpower, what would it be and why?

The ability to control time. I’m always in a rush everywhere and never feel like there’s enough time to work, catch up with friends, or have new experiences. Being able to control time would definitely help me slow down a little.

What's your favourite quote or saying that you live by?

"You miss 100% of the shots you don’t take."
(Basically, always shoot your shot so you don’t have any regrets.)

Your favourite Instagram account that inspires you?

It may not exactly "inspire" me, but I love the content that Roadbook puts out. It’s always considered, insightful, and makes me want to try new things.

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